On Saturday, October 26, 2019, YWIB-Atlanta volunteers partnered with the Georgia Intellectual Property Alliance (GIPA) to host a booth as exhibitors at the Girl Scouts Super STEM Expo held at the Delta Flight Museum in Atlanta, GA. Roughly 600 girl scouts and their families attended the STEM expo.
The booth consisted of several activities to inspire girls to think like an inventor and consider a career in STEM. The activities demonstrated that science and invention are everywhere...even in makeup! The Girl Scouts learned about intellectual property via patents, trademarks, and innovation. Participants were asked to "think like an inventor". What does it mean to be an inventor? Why invent something? Where does inspiration come from? Are you meeting a need? Solving a problem? The girls also learned about the importance of trial and error in creating the best product, finding the right packaging for a product, creating and protecting the brand, trademarks, and design.
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There were three tables that collectively made up the "Science of Makeup". The first table showcased makeup patents, trademarks and related items including patents for the eyelash curler, compact, and lipstick tube. Participants also learned about female inventors, including the founder of Girl Scouts, Juliette Gordon Low. Juliette Gordon Low had two patents: one for a liquid container to use in trash cans, and a design patent for a badge shaped like a “Trefoil” which symbolizes the three parts to the Girl Scout Promise. Dr. Angelika Domschke, a local scientist and inventor, was present and displayed plaques for her three patents on various types of contact lenses.
The second table featured information on two clean and local makeup brands – The Clove + Hallow makeup lines. A representative from Aillea, a clean makeup boutique in Atlanta, was in attendance to discuss the innovative makeup lines and the local women who created them. Participants also learned about sustainability and the importance of creating "clean makeup".
At the third table, participants took part in a hands-on "extreme wear" lipstick trial. This activity showcased the scientific process. Participants were first asked to hypothesize how long lipstick will stay on. Volunteers helped the girls apply lipstick via a cotton swab and handed out the experiment logs for participants to blot their lips on and record their results and observations.
Overall, it was a fun and successful day learning about the science behind makeup!