Potomac, MD
Title: 7 Triggers to Yes: The New Science Behind Influencing People's Decisions
Author: Russell H. Granger
Publisher: McGraw-Hill
Copyright: 2008
" ...By far, THE most practical book on the subject on sales and marketing influence and persuasion..."
-- Ivana Taylor, Small Business Trends, Best Small Business Books
" ...According to the latest research in neuroscience, most people respond to emotional cues rather than rational ones.
Instead of using facts and figures to persuade, you should be tapping into the brain's internal triggers for making decisions...
It contains information you can apply not only to your job but also in your everyday life, so you will forge constructive
relationships, become a better leader, and create organizational change--all of which will lead to a more powerful, influential,
and successful life."
-- Melissa F. Thompson, project manager/instructional designer, in
Training Magazine
Purpose: The Women In Bio book club, Books About Business
℠, offers women members a casual environment
for discussing books, business, and issues we face in the life science industry.
You are encouraged to read the book beforehand. Please bring an hors d'oeuvre, dessert, or wine to share.
